Netflix is making history this Christmas by hosting its first-ever live NFL games, capped off by a dazzling halftime show featuring global music icon Beyoncé. The event, dubbed “NFL Christmas Gameday on Netflix,” is part of the streaming giant’s ambitious push into live programming, solidifying its place in the world of sports and entertainment.
Table of Contents
- A Historic Collaboration
- Beyoncé Shines Bright
- Technical Challenges Loom
- The Stakes Are High
- The Bigger Picture
A Historic Collaboration
In May, Netflix signed a three-year deal to broadcast NFL Christmas Day games, marking a significant milestone in the platform’s expansion into live sports. The move is expected to bring in massive viewership numbers, building on the league’s stellar holiday ratings. Last year, NFL Christmas games averaged over 28 million viewers.
This year’s doubleheader kicks off at 1 p.m. ET with the Pittsburgh Steelers hosting the Kansas City Chiefs, followed by the Baltimore Ravens facing the Houston Texans at 4:30 p.m. ET. Subscribers in over 190 countries can stream the games in five languages: English, French, Spanish, Portuguese, and German. For those without Netflix, CBS affiliates in the competing teams’ markets will also broadcast the games.
Beyoncé Shines Bright
The halftime show for the Ravens-Texans matchup will feature Beyoncé performing live at Houston’s NRG Stadium—her hometown. The multi-Grammy winner will take the stage around 6 p.m. ET, delivering a spectacular performance that promises to attract viewers beyond the usual football fan base.
“We think Beyoncé’s performance will add an incredible layer of excitement to the day,” said Hans Schroeder, the NFL’s executive vice president of media distribution. This collaboration is part of Netflix’s strategy to widen its audience and integrate entertainment with sports in a unique way.
Adding to the festive spirit, Mariah Carey, the self-proclaimed “Queen of Christmas,” will open the day with a pre-recorded performance of her holiday classic “All I Want for Christmas Is You.”
Technical Challenges Loom
Netflix’s foray into live sports hasn’t been without hurdles. Its first major live event—the boxing match between Jake Paul and Mike Tyson—faced widespread technical difficulties, including buffering and audio issues. This time, Netflix says it has conducted rigorous stress tests to ensure a seamless experience.
Brandon Riegg, Netflix’s vice president of nonfiction series and sports, expressed confidence in the platform’s readiness, citing improvements in infrastructure and collaboration with internet service providers.
The Stakes Are High
The NFL teams involved add another layer of drama to the day. All four have clinched playoff spots, but seeding is still undecided. The Kansas City Chiefs (14-1) can secure the top AFC seed with a win, while the Pittsburgh Steelers and Baltimore Ravens are vying for AFC North supremacy.
The Bigger Picture
This landmark event underscores Netflix’s growing interest in live sports and global entertainment. Beyond the NFL, the platform has secured a partnership with World Wrestling Entertainment, with “Monday Night Raw” set to debut on Netflix in January. The streamer has also acquired U.S. broadcasting rights for the 2027 and 2031 FIFA Women’s World Cup.
With live NFL games, global music superstars, and a steadily expanding sports portfolio, Netflix is redefining its role as more than just a streaming service. This Christmas, the platform isn’t just unwrapping presents—it’s making history.
A passionate content creator specializing in viral trends, fashion, beauty, and news. With a keen eye for the latest in style and pop culture, Dilshan Senarath delivers fresh, engaging insights that keep audiences informed and inspired. Expertise in curating viral stories with style and impact.
